Weaknesses in Iran tourism infrastructure for Chinese tourists such as insufficient Chinese tour guides, and lack of tourist signs in the Chinese language in Iran airports and shopping centers. The food is another problem too. Though Iranian food is so popular among European and Latin American tourists, it is not that much popular with Chinese, Thais, Bangladeshis, and even Indians. If all these issues handled properly, Iran could be a favorite destination for China and Eastern Asian market.
Chinese tourists value much the security in destination, Iran is very safe country!
Independent hotels have a big opportunity in Isfahan
If you combine the Chinese tourists’ quest for luxury with their quest for authenticity, the opportunities for success are huge. This is particularly true where hotels cater well for affluent, multi-generational Chinese families, travelling independently and seeking comfort for grandparents and new experiences for treasured children. Iran is suitable for family trip as Iranian are very family oriented !
Safety is a primary issue for travelers from China. They want to know that the hotel that they choose is in a safe location and has safety procedures in place to make them feel comfortable and secure. In your marketing, you should emphasize security amenities provided, including security guards, CCTV, and RFID locks.
85% of Chinese tourists look for free Wi-FI and Wechat, QQ,…. (free and accessible)
One simple amenity most hotels neglect to provide for their Chinese guests is easy access to hot water — not for a shower — but in a kettle. Chinese tourists enjoy having a cup of tea or a bowl of noodles after a long day in town or in the morning before heading out.
The majority of Chinese tourists also appreciate Chinese food choices to the restaurant menu and/or the breakfast buffet is also a good way to entice mainland China tourists.
Finally, having social presence on Chinese social media is vital.
Chinese calligraphy club have over 10 million members from richer class population, Iran is one of the few countries that have also calligraphy. This can attract many Chinese tourist to Iran.
Iran Tourism in cooperation with Chinese Tourist research center try to bring Iran closer to Chinese people.