Report

Tour bookings show outbound travelers’ tastes are evolving

Chinese tourists are increasingly preferring high-quality hotels and memorable experiences when they travel abroad, reflecting their rising purchasing power and evolution of taste, travel agencies said. For this year’s Oct 1-7 National Day holiday, when

Report

Changing perceptions in outbound Chinese tourism

A recent report counters stereotypes about outbound Chinese tourists, Xu Lin looks at the findings. They just shop. They spend indiscriminately. They cause trouble. Independent travelers are usurping group tours. A recent Oliver Wyman survey

Report

Chinese travelers changing international tourism market

After more than a decade of rapid growth, the Chinese outbound travel market is seeing more Chinese travelers who are independent, sophisticated and eager to seek out new experiences, industry experts say. Previously, many inexperienced