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Chinese Travelers : The New Target for Luxury Brands

The new challenge for Luxury Brands is to target international, Chinese travelers. With growing levels of wealth and over 300 million middle class consumers travelling overseas more frequently than ever, a new trend in China

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China’s Inbound and Outbound Tourism Market

Economic Environment for Chinese Tourists China’s economy is growing rapidly and more economy stability means high living standards and the high priority of quality items. The trend of Chinese tourists visiting local and international markets

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How to attract Chinese independent travelers ?

THE CHINESE TOURISM INDUSTRY     7025 million tourists in the world, 650,000 Chinese tourists in 2012 in France 4-5 million Chinese tourists within five years They spent over 200 million euros just in shopping The

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Korea: New shopping Destination for Chinese

There is a growing trend of online shopping everywhere, in a recent study it has been seen that China is now outspending Korea in terms of e-commerce. The percentage of Chinese tourists to Korea has risen

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Chinese Leisure Holidays and Cruises

China is the world’s second largest cruise market and has the potential to become the world’s largest one.  Middle-class Chinese families are flocking to luxury vacation cruise holidays. Until, recently, cruise travel for the average Chinese citizen

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Chinese Travelers Choose Australia!

Chinese Tourists Driving Economic Growth in Australia Chinese tourists are playing an important role in the growth of the Australian economy. The trend to visit Australia for Chinese travelers has increased exponentially as compared with other countries. “Chinese Tourists

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Chinese Tourists Are Changing the Global Retail Strategy

The clever brands worldwide have found the best and most appropriate way to attract Chinese tourists. The attractive payout that these tourists offer has changed global marketing strategies who do not want to miss this lucrative opportunity.