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China is becoming the main event in travel tech

Technology has underpinned China’s emergence as not only an important outbound travel market but also as the breeding ground for many of the digital and mobile innovations shaping the global travel industry. Distilling the current

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The Impact of Films and TV on Chinese Tourist

The vast Sahara desert area in Tunisia, which is regarded as one of the North African country’s most important tourism resources, has gradually attracted more and more Chinese tourists. “DESERT-STYLE” TENTS CAMP After nearly four

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Why do the Chinese love Bicester Village in UK?

It’s claimed only Buckingham Palace receives more visits from Chinese citizens, whose pilgrimage to a designer outlet in Oxfordshire requires announcements in Mandarin at its railway station. But is there more to Bicester Village for

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Tourism Ireland Heads Directly to China to Train Travel Agents

While Ireland may not be the most popular European destination for Chinese tourists—that title is held by France—the country’s destination marketing organization (DMO), Tourism Ireland, has been making substantial Chinese marketing efforts to court the ever-growing number