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Chinese tourists are returning to Italy

Chinese tourists are returning to Italy. After a brief pause due to the pandemic and the post-pandemic period, tourists are once again flocking to the “Bel Paese,” although they represent a new type of traveler

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How Chinese luxury tourist motivation and trends is changing

Luxury travel trends have changed significantly post-pandemic, influenced by the proliferation of digital payment platforms and social media. China’s luxury travel market is going through a cultural shift, fueled by changing attitudes and practices post-pandemic.