Did you know that only 5 percent of the 1.3 billion Chinese hold passports, yet the country is already the top global tourism spender? China’s outbound tourism has enormous potential, but how do you attract them to stay in your hotel?
Before we start, let’s take a look at the important factors when the Chinese tourists choose a hotel and what their needs are when staying there. A survey done by Hotels.com in 2016 showed that safety was rated most crucial when Chinese tourists choose accommodation abroad. Other important factors include a hotel’s star rating and facilities, price, reputation and easy access to transport. When it comes to services in the hotel, Chinese tourists care wifi most. This doesn’t come as a surprise – almost every Chinese is using WeChat to stay connected with friends and family. It is important to share their wonderful travel experience on WeChat Moment.
Other hotel services that Chinese think is important but need improvement are Mandarin speaking stuff and China UnionPay facilities. China UnionPay provides bank services and a major card scheme in China. It is the only interbank network that links all ATMs of all banks in the country. Providing China UnionPay service will satisfy the payment demands of Chinese people for travel and consumption.
How do you promote your hotel to Chinese tourists?
With more than 70% hotel bookings being made online, now, more than ever, it is important to know how to market your hotel to the Chinese tourists effectively with the right online marketing tools.
A website in Chinese
It is vital to have a website in Chinese to attract Chinese tourists. A Chinese website with the right keywords will help you rank higher on Baidu search engine. In addition, your website should have a streamlined booking system. Thanks to the advanced financial payment technology, the Chinese are accustomed to easy online payment.
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